New Zealand’s 20 toughest PR jobs for 2015

Press Release – BlacklandPR New Zealands two toughest public relations challenges in 2015 were the debate over a new national flag, and a threat to poison baby formula with 1080.New Zealand’s 20 toughest PR jobs for 2015 New Zealand’s two toughest public relations challenges in 2015 were the debate over a new national flag, and a threat to poison baby formula with 1080. A new ranking issued today by BlacklandPR concludes that the flag debate was the toughest public relations challenge because it combined the highest public profile with the strongest emotional reaction, impact, and complexity. Second and third on the list were the 1080 poisoning threat and signing of the TPPA trade deal. BlacklandPR Director Mark Blackham said that the flag referendum would be a hard public relations assignment because it evoked strong opinions in the greatest number of people, had high levels of everyday ‘talkability’, evoked a complex variety of responses, and would affect almost every New Zealander. “A flag debate has all the ingredients for argumentative chaos because it sparks so many different reactions. While some argued over which flag they liked, others argued the flag shouldn’t change, and others argued that they didn’t even think the issue warranted any discussion at all. “The toughest task in a PR challenge is to get people talking about the same part of an issue – only then can...

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