Why Australasia should be on your patent radar

Press Release – James and Wells Why Australasia should be on your patent radar Although Australasia may traditionally be regarded as a relatively small market, 30 million people is still a sizable market with a multitude of funding and investment opportunities. For some reason Australasia …Why Australasia should be on your patent radar Although Australasia may traditionally be regarded as a relatively small market, 30 million people is still a sizable market with a multitude of funding and investment opportunities. For some reason Australasia slips off the radar when it comes to filing patent applications, particularly by foreign companies, but James & Wells intellectual property (IP) experts Zhi Ling Zeng and Jason Rogers confirm that it should definitely be on the patent radar for overseas applicants. “Traditionally, both New Zealand and Australia are seen as being relatively small markets – not justifying the patent spend,” Zhi Ling says. “We, however, beg to differ. Australasia has always presented a number of unique opportunities which are not to be overlooked by local or overseas applicants.” The four reasons James & Wells experts recommend patent applicants include New Zealand and Australia in their strategy are: • The “game changer” Trans-Pacific Partnership (TPP) will make New Zealand a more attractive destination • Australia and New Zealand are sophisticated developed western economies free of corruption • Both countries offer significant government funding and investment...

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