PrintNZ Forum Speakers Enlighten Delegates

Press Release – PrintNZ New Zealand captains of industry Mike Hutcheson, Mike Pero and Kim Campbell shared significant business insight and interesting personal life experience during the PrintNZ Forum at SkyCity on May 13.PRINTNZ FORUM SPEAKERS ENLIGHTEN DELEGATES New Zealand captains of industry Mike Hutcheson, Mike Pero and Kim Campbell shared significant business insight and interesting personal life experience during the PrintNZ Forum at SkyCity on May 13. A full audience heard advertising/marketing guru and columnist Mike Hutcheson speak on innovation and marketing, entrepreneur Mike Pero on business success and Employers’ and Manufacturers’ Association chief executive Kim Campbell about business conditions and challenges. All three also touched upon their own involvements in the printing industry, in engaging addresses laced with humour. In an often history-laden presentation, Mr Hutcheson spoke of how “life was simple” for those like himself leading the advertising industry in the 1970s — a placement in The Listener and on television would essentially “get everyone”. Given the proliferation of mediums in the time since, Mr Hutcheson drew a comparison as to how modern air travel had changed but not ended sea travel and challenged the print industry to “go upmarket” — “some things you still want in print”. Noting that “everything changes, but everything stays the same”, he said human motivations were the same as they had always been — “you need to work out how...

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